Apple will carry out in the coming days major changes in privacy policies that will hinder the work of advertisers on the internet, and that keeps it openly confronted with Facebook, as confirmed to EFE on Wednesday sources of the company.
Despite the uproar that has raised among advertisers and other major technology companies, the Cupertino firm has prepared the transparency tool in the tracking of applications to come out with the next release of the operating system update for iPhone iOS14.5.
From that point, Apple devices will by default require apps to receive the user’s permission before tracking their data through third-party portals, while allowing Internet users to check which apps have asked for permission to “track” them in their online browsing.
If users so wish, they will be able to change these preferences and determine who they do and do not give permission to in the iPhone or iPad’s settings menu, and even deny tracking to all apps at once.
In recent months, Apple has been warning its software developers that the change was coming and some of them have been testing the new feature in Beta mode.
The new privacy tool requires iOS14.5, so those who choose not to update the operating system will not be able to use it.
The digital profile of each user, called IDFA, identifies each Internet user based on their previous activities and queries, which allows advertisers to “follow” users and target advertising campaigns tailored to the tastes and interests of each specific consumer, and at the same time, measure how effective they are.
From the very moment it announced this change in privacy policies last summer, Apple was met with outright rejection from Facebook, whose business depends primarily on online advertising, and which argues that with its implementation, application developers could lose 50% or more of their advertising revenue.