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Elon Musk confirmed Thursday that he is buying the social network Twitter and said he is doing it “for the future of civilization,” with just over 24 hours left before the expiration of the deadline given by a judge to open a process if the purchase is not formalized.
The owner of Tesla and SpaceX issued through the social network itself a message destined “to the advertisers” of Twitter in which he wanted to explain the reasons that lead him to buy the network and said that it is important for the future of civilization to have a “common digital town square”.
In addition, he anticipated that advertising will have a relevant place in the network from now on.
On the news of Musk’s message, Twitter shares rose 1.16% in early trading on the New York Stock Exchange.
Musk recognized in his message that social networks run the risk of increasing the polarization of public opinion between the extreme right and the extreme left, something into which the traditional media have also fallen, and he wants to contribute to overcoming this risk “to help humanity” and “not to make money,” says the richest man in the world.
The tycoon says that according to his vision, Twitter “cannot become a free-for-all hellscape where anything can be said with no consequences”, but must “respect the laws”.
The platform must become, he continues, “a warm and welcoming to all, where you can choose your desired experience according to your preferences,” and compared it to the experience of watching movies or playing video games according to each person’s age.
“Fundamentally,” he concludes in his message to advertisers, “Twitter aspires to become the world’s most respected advertising platform that will strengthen your brand and grow your enterprise. Let us build something extraordinary together.”
