Skip to content

The Daily Wire Launches Chocolate Brand After Hershey’s Women’s History Month Ad Fiasco

Several social media personalities have called for a Hershey’s product boycott in response to the company’s decision to include a transgender woman in its International Women’s Day advertising campaign in Canada.

On March 1, the chocolate company reintroduced the SHE bar for the third time to “shed a light on the women and girls who inspire us every day.”

This is being marketed as HER in Canada, with bars displaying the faces of five women chosen to be part of the promotion. The Ad features Fae Johnstone, a transgender.


Several people were outraged by Johnstone’s participation in the commercial, accusing the corporation of excluding real women. One of them was Abigail Shrier, author of the book  Irreversible Damage: The Transgender Craze Seducing Our Daughters. She stated via Twitter:

“You get the feeling that these companies *always* despised women — they were just waiting for the right moment to stick it to us,” 

In response to the campaign, The Daily Wire launched ‘Jeremy’s Chocolate’ as an alternative to boycott the company and considering they “insult customers” with the recent campaign.


The controversy surrounding Hershey’s is indicative of a broader discussion regarding the inclusion of transgender people in female activities and venues. Some contend that transgender women should be treated the same as normal women, while others argue that they are distinct in their desire to defend hard-won women’s rights.

Women’s sports is one of the more heated debates, sparked by transgender people recently winning women competitions in various disciplines and even transgender Lia Thomas being nominated as Woman of the Year by the University of Pennsylvania.

Also Read: Idiocy of the Week: Lia Thomas Nominated for Woman of the Year

Majority of Americans believe that biological sex must be predominant when having these debates and that there are fundamental differences between men and women, this includes people who go through gender transition surgeries.

March 8th is International Women’s Day. Its origins may be traced back to the early twentieth-century suffrage campaigns in the United States and Europe, and it was endorsed by the United Nations in 1977.

Independent Writer. Marketing and communications strategist for politicians, artists, public figures & corporate brands for more than 10 years. Contact: @alejandrosbasso (Twitter)
Escritor independiente. Consultor en marketing y comunicaciones de políticos, artistas, figuras públicas y marcas por más de 10 años. Contacto: @alejandrosbasso (Twitter)