Since debuting late last week as an alternative to Hershey’s following the Pennsylvania chocolate maker’s woke campaign highlighting transgenderism, Jeremy’s Chocolate has sold more than 500,000 candy bars, The Daily Wire reported.
The company, which sells two types of chocolate, was founded after Hershey’s launched an International Women’s Day marketing campaign that included a man who identifies as a woman as one of its advocates.
The news outlet stated:
Within hours of the Friday launch, Jeremy’s Chocolate had sold 100,000 bars, and before the weekend was up, had sold more than 300,000. Now, the company has sold over 23 tons of chocolate.
WATCH:
In reaction to the company’s decision to include a transgender woman in their International Women’s Day advertising campaign in Canada, some social media celebrities have called for a Hershey’s product boycott.
The SHE bar was reintroduced for the third time on March 1 to “shed a light on the women and girls who inspire us every day.”
Jeremy Boreing also appeared on Fox & Friends Tuesday, March 7th to talk about the initiative:
The Daily Wire has launched various responses to woke corporations such as Disney, Harry’s Razors and others. They have launched a whole entertainment platform for Kids and even movies like “Terror on the prairie” with Gina Carano.
Independent Writer. Marketing and communications strategist for politicians, artists, public figures & corporate brands for more than 10 years. Contact: @alejandrosbasso (Twitter)
Escritor independiente. Consultor en marketing y comunicaciones de políticos, artistas, figuras públicas y marcas por más de 10 años. Contacto: @alejandrosbasso (Twitter)