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The DNC, which manages the day-to-day running of the Democratic Party, is approaching the November legislative elections with a special focus on the Latino voter, for whom it is planning a targeted media campaign to combat what it calls misinformation.
“Latinos are going to hear about Democrats more than ever,” said Maria Cardona, a DNC counselor and former advisor in creating and disseminating the Latino outreach program “ADELANTE,” in a Wednesday conference call.
The committee plans to devote a “seven-figure” budget to its Latino voter outreach media campaign, an unspecified amount but considered the highest to date in a midterm election, where one-third of Senate seats and all 435 House seats are up for grabs on Nov. 8.
The DNC’s total budget for campaign infrastructure issues stands at $70 million, double the amount spent in the 2018 midterm elections and underscoring, according to both representatives, that these midterms will be “unlike any other.”