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Disney Backs Off: New CEO Bob Iger Announces He’ll Be Less Woke

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Disney has fired its CEO Bob Chapek and replaced him with Bob Iger – an old acquaintance of the house of mouse – and at its first meeting announced that it will reduce the politicization and wokeism of the company, as reported exclusively by Christopher Rufo.

In the world of entertainment, Disney had become the ultimate representative and promoter of leftist woke ideology, and had embraced the highest degree of ideologization imaginable in all areas of the company.

Not only had its films become vehicles of woke indoctrination – especially conveying gender ideology to children – but also its internal training programs inculcated in its employees the most radical tenets of critical race and gender theory.

Aside from this, arrogating to itself a role unbecoming of an entertainment company, Disney had waded into political issues by publicly speaking out in opposition to Ron DeSantis’ legislation limiting gender indoctrination in the classroom.

This radicalization in recent years has been costing Disney dearly, losing customers and subscribers in droves, and seeing some of its most woke productions, such as Lightyear or Strange World, collapse at the ticket office.

The dismissal of Chapek and the return of Iger seemed to indicate that the company might have come to its senses and decided to take a hard look at its left-wing radicalization, but there were doubts since Bob Iger is not exactly a person known for his conservatism, but rather for the opposite.

Bob Iger and his dissatisfaction with Disney’s woke drift

According to a video published exclusively by journalist Christopher Rufo, it seems to be confirmed that Iger’s arrival will mean that Disney will take its foot off the accelerator in its mad rush to wokeism -and to ruin.

In the video, the new CEO can be heard answering questions from company employees saying that they will continue to promote “inclusion,” but with a different approach in which the company is going to “listen to [its] audience” and “have respect for the people that [it’s] serving.”

Specifically, he was speaking out about the stance taken by the company in publicly standing up to Ron DeSantis’ bill banning gender ideology indoctrination of children in Florida schools. Iger said he was “I was sorry to see us dragged into that battle.”

“Do I like the company being embroiled in controversy? Of course not,” Bob Iger asserted. “It can be distracting, and it can have a negative impact on the company. And to the extent that I can work to kind of quiet things down, I’m going to do that,” he concluded.

Iger’s return to Disney does not seem likely to abruptly affect any impending releases – unlike the change of management at Warner Bros. which saw the cancellation of the release of completed films such as Batgirl – and the next few months will likely continue to see the release of woke content-heavy products by inertia.

However, it seems that in the medium term the changes announced by Iger will begin to be noticed, and Disney will not explicitly include so much political and woke content in its productions. It only remains to wait to confirm if this will be the case and if it is too late to recover the public that has turned its back on Disney for this reason.

Ignacio Manuel García Medina, Business Management teacher. Artist and lecturer specialized in Popular Culture for various platforms. Presenter of the program "Pop Libertario" for the Juan de Mariana Institute. Lives in the Canary Islands, Spain // Ignacio M. García Medina es profesor de Gestión de Empresas. Es miembro del Instituto Juan de Mariana y conferenciante especializado en Cultura Popular e ideas de la Libertad.

Social Networks: @ignaciomgm