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Can Elon Musk Save Twitter? – Lo Que Importa

¿Elon Musk logrará salvar a Twitter? - Lo Que Importa

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[Leer en español]

In the latest installment of Lo Que Importa, our co-editor-in-chief, Vanessa Vallejo, spoke with Tercio Capital’s founder and chief investment officer, Edgar Fernández Vidal, about Elon Musk, his ideas and latest intent to purchase Twitter.

Musk is, in the words of Fernández, “one of the best executives in the history of mankind,” given that he has participated in the creation and management of large and successful companies, such as the online payment platform PayPal, the electric vehicle giant Tesla and the first private company to explore space together with NASA, SpaceX.

“He’s a visionary. He thinks humanity is destined to get better and he’s investing in things that humanity is interested in, like the transition to the electric car, the transition to renewable energy with SolarCity, the trip to space that will allow us to go to Mars,” Fernandez said. “He’s a visionary who puts his money where his mouth is.”

Elon Musk’s “companies of the future”

That’s why Fernandez considers the conglomerate of companies managed by Musk to be “companies of the future.” Tesla alone dominates between 40 and 50 % of the global automotive market, the interviewee says, and currently ranks first among automakers with the largest market capitalization.

One of the qualities that Fernández highlights about Elon Musk is that he is “a spectacular marketing professional” who has managed to recruit an “army of investors” who have supported Tesla (and the rest of his companies) since it was an idea that was difficult to materialize.

The Spanish investor affirms that there is “an aura of heroism” around Elon Musk because of his great contribution to technological advances that will have a positive effect on humanity, and because his initiatives seem to have a goal beyond money.

An example of this is his multi-million dollar offer to acquire the whole of Twitter at an estimated 20% overprice, as the tycoon behind Tesla has said that his interest with the platform, more than economical, is to open it up and make it “a bastion of free speech.”

Watch the full interview and much more exclusive content on our YouTube channel and podcast, and follow us on El American’s official networks to stay up to date.

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