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The 63rd Grammy Awards were held in Los Angeles last Sunday. With comedian and actor Bill Burr announcing some of the winners, the gala was broadcast on the CBS television network, with Trevor Noah as master of ceremonies.
As reported by Variety magazine, based on Nielsen data, the audience for this year’s Grammy Awards plummeted dramatically, from 18.7 million viewers in 2020 to just 8.8 million last Sunday. Numbers far below even the worst record in its history, which took place in 2006 when it got 16.9 million, twice as many as this year.
While it is true that as a consequence of the pandemic all events of this type have seen their audiences reduced, the Grammy Awards’ plunge is only comparable to that of the Golden Globes; while other ceremonies have not been so affected, neither in absolute figures, nor in percentage, so the explanation would have to be sought elsewhere.
Moreover, not only has there been a drop in the number of viewers, but also in the rating they have given the show, which went from 5.6 last year to a very low 2.1 rating among adults between 18 and 49 years of age.
Grammy Awards increasingly politicized
Perhaps Americans are turning their backs on these types of ceremonies because they are beginning to get fed up with their blatant politicization and shift to the more radical left.
Some numbers may be revealing of how this radical left really is in the minority, but tries to impose its ideology through the control of culture and entertainment, trying to make believe that it is the mainstream ideology in America.
For example, the award for song of the year went to “I Can’t Breathe,” performed by H.E.R., a sort of “Black Lives Matter” (BLM) anthem in honor of George Floyd. Its official video on YouTube barely exceeds 1 million views, while other nominated songs include Taylor Swift’s Cardigan, with almost 83 million views; Post Malone’s Circles, with almost 350 million views; and Dua Lipa’s Don’t Start Now, which has been played almost 500 million times.
This attempt to prop up the leftist narrative was explicit on several occasions during the Grammy Awards. In a performance of the song The Bigger Picture, rapper Lil Baby would stage a black man sitting in his car as two white police officers approached the window. As he got out of the car flashing his ID, a voiceover could be heard saying “when I was growing up, American history textbooks taught me that Africa had no history, and neither did I, that I was a savage.” The cops then violently threw him to the ground and handcuffed him, then shot him in the back as he tried to flee.
The rapper then sang against the backdrop of a city on fire from Molotov cocktails choreographically thrown, as if trying to justify – not too subtly – the violent riots provoked by BLM and “Antifa” over the past few months. The musical number continued with a speech by BLM activist Tamika D. Mallory, demanding that President Joe Biden bring “justice, fairness, policies, and everything else that freedom entails.” And that to achieve this, the artist explains, “we don’t need allies. We need accomplices.”
Lil Baby’s song was an explicit declaration of principles on the part of the organizers of the Grammy Awards, who for months had already made their positions clear in a more implicit way, by not inviting another rapper named Lil.
We are talking about Lil Wayne, who in November showed his support for Donald Trump in the face of the elections. After the ceremony, Lil Wayne posted a tweet saying “Fuk the Grammys”, since, as he told in another tweet in December “As an artist, when I see da Grammys coming up & I’m not involved nor invited; I wonder. Is it me, my musik, or just another technicality? [in a veiled allusion to his support for Trump]. I look around w respect & wonder competitively am I not worthy?! Then I look around & see 5 Grammys looking bak at me & I go to the studio.”
Bill Burr under fire
In what is likely an attempt to deflect attention, and to avoid engaging in self-criticism about the public’s growing disdain for the politicization of the Grammy Awards, the left on Twitter has charged at comedian Bill Burr for some of his jokes during the event.
Knowing his caustic humor-especially lacerating to the left woke-and following his coy defense of fellow comedian Gina Carano after she was fired from The Mandalorian due to left-wing bullying, Bill Burr came to the Grammy Awards knowing he was easy prey for the culture of progressive cancellation.
Although he was more restrained than usual, that didn’t stop Bill Burr from becoming a trending topic, with thousands of users calling for him to be cancelled. That someone like Bill Burr would bite his tongue on such a clearly politicized show gives us a clue as to just how bad the climate generated by the cancellation culture is, which is gripping creative talent.
Before announcing the winner of Best Tropical Latin Album, Bill Burr quipped that “the feminists will be going crazy. Why is this cis-gender white man presenting this Latino stuff?” Indeed the woke troop went nuts, making it clear that there is nothing easier than offending them.
One Twitter user went so far as to say, in reference to Bill Burr being married to an African-American woman, that “while I’m not suggesting Bill Burr is a racist, a white man with a non-white woman can sometimes be a sign of racism. So you shouldn’t assume someone isn’t racist just because they own a minority sex servant. They may very well have one because they’re racist.”
To which Bill Burr’s own wife, Nia Renée Hill, replied with a blunt tweet telling him to shut his mouth.
Ignacio Manuel García Medina, Business Management teacher. Artist and lecturer specialized in Popular Culture for various platforms. Presenter of the program "Pop Libertario" for the Juan de Mariana Institute. Lives in the Canary Islands, Spain // Ignacio M. García Medina es profesor de Gestión de Empresas. Es miembro del Instituto Juan de Mariana y conferenciante especializado en Cultura Popular e ideas de la Libertad.
Social Networks: @ignaciomgm