El American had the opportunity to talk to Marie Tatibouet, CMO of Gate.io, one of the largest exchanges in the cryptocurrency market today.
Tatibouet shared with us her perspectives on the industry, the recent environmental debate that has been generated by Elon Musk‘s statements, and also talked about the influence that China’s actions may have on the cryptocurrency market.
The company whose communications she manages is preparing for the future of the industry and is working on more products and tools that have allowed new users to join the decentralized cryptocurrency ecosystem: “DeFi provides users with access to financial services without the unnecessary bureaucracy and financial controls instituted by the old traditional financial institutions, such as banks,” said Tatibouet.
This was our conversation with Gate.io’s CMO:
The cryptocurrency industry has undergone a series of changes resulting from government regulations. Can regulations bring something positive to the decentralized ecosystem? Or will state intervention threaten the industry?
While it may seem that regulation could harm the industry, it provides certainty to the millions of stakeholders in the decentralized ecosystem. As countries like El Salvador and individual U.S. states like Texas and Florida welcome crypto companies with open arms, others will surely follow and this will lead to ‘favorable’ regulatory moves by governments. On the other hand, governments that react negatively will see interested parties move to other jurisdictions as Bitcoin mining giant Canaan has done by moving its operations from China to Kazakhstan.
The mass adoption of cryptocurrencies goes beyond a purely economic issue, it involves many variants, political, social and even ideological, what is the most important factor to take into account for a mass adoption? And what should be the narrative employed by its promoters?
One word, “control.” Cryptocurrencies put control back into the hands of the masses rather than relying on financial institutions run by the 1% to control the markets. As shown by the seemingly continuous dollar printing of U.S. Treasuries, major financial decisions are being made and implemented that may not have the best interests of the common citizen in mind. By giving the masses control of their finances, in a sense they are being freed from these governments and institutions.
China has banned Bitcoin mining and this has severely impacted the market. In your perspective, does China opting out of the crypto world benefit or hurt the decentralized economy?
The long-term effects of China’s policy towards cryptocurrencies remain to be seen, but they are taking a firm stance and bringing some certainty to the market. I would say this benefits the decentralized economy because now interested parties know they can’t operate in China and will look for jurisdictions that are more welcoming.
Many people see cryptocurrencies as an investment option from which to try to generate profits, few people currently see cryptocurrencies as a value exchange mechanism that can bring about improvements in international trade and greater economic freedoms to individuals, how do you explain this? Is it positive or negative?
The lure of short-term gains brings new users to the market and, over time, as they become self-educated about the market and what it entails, they are likely to see the benefits beyond short-term gains and pursue a long-term investment strategy.
This is positive, bull markets lead to broader adoption, which then leads to more content that educates users about the benefits of various decentralized projects. For example, Bitcoin’s rapid rise in value over the last year definitely played a role in El Salvador‘s decision to adopt it as legal tender, bringing greater economic freedoms to its millions of citizens.
Environmental impact is another issue that has generated controversy in recent months. Is this debate justified, or is it just a political ploy to belittle and diminish the value and influence of cryptocurrencies?
The environmental impact that different cryptocurrencies have is an important issue. While some players may use it to push a negative agenda, it is an issue that needs to be addressed. I feel this will drive cryptocurrencies to lead the adoption of renewable energy around the world, which will have a great impact on future generations.
What impact would Ethereum’s transition from PoW to PoS have on users?
Ethereum’s transition from Proof-of-Work (PoW) to Proof-of-Stake (PoS) will greatly benefit users. PoS will offer better security, more efficient use of resources, a more democratic governance structure, lower transaction fees, and shorter transaction times. Overall, all of these things will lead to greater adoption, which will also affect the price of Ethereum.
Gate.io is one of the most popular exchanges in the world, how has the rise of this company been and what do you consider have been the keys to its positioning?
At Gate.io, we believe in putting our users and their needs first. We have more than 760 coins and tokens listed, the most complete variety of the main exchanges. We constantly adapt and develop our offerings based on user feedback that has led us to grow.
We added 1.5 million users in May and are now a family of 6 million traders. We also make sure to be responsive to our users and stay in constant contact with them. While our focus has been on strengthening our customer support in various regions, our in-app streaming platform, Gate.io Live, is another way of dialoguing with our users on a daily basis.
Our recently launched NFT Magic Box platform was also built based on user demand, so we are focused on providing users with a platform that focuses on their needs and, in turn, contributes to our success.
Tell us about Evergreen Defi
DeFi provides users with access to financial services without the unnecessary bureaucracy and financial controls instituted by the old traditional financial institutions, such as banks. Cutting out intermediaries like banks and providing users with relatively easy access to loans and borrowing, for example, has led the market to grow from less than $1 billion to nearly $100 billion in just over a year.
Finally, what are the most important future projects that Gate.io plans to launch and what is the company’s direction?
As I mentioned before, we are constantly adapting and developing new initiatives based on user feedback and requests. As we grow our user base in various regions globally, one of the biggest requests has been the FIAT onramp. This is why we are in the process of implementing our Fiat Gateway. It will be available in the coming months. We also recently launched our NFT Magic Box which gives our nearly 6 million users access to a whole new world of investment opportunities.