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AFTER experiencing a drop in revenue, Netflix is planning a formula to grow its coffers. According to reports, the streaming giant is planning to start displaying ads, however, it would have banned cryptocurrency-related advertising beforehand.
According to The Sydney Morning Herald, Netflix would have advanced its plans to show ads among its users in Australia on a new subscription tier.
Netflix, advertising and banned industries
In turn, Netflix would have decided to directly reject advertising campaigns related to gambling, politics, cryptocurrencies and also considers restrictions on pharmaceutical ads.
Regarding the new subscription service, the Herald indicated that “Local media sources, who spoke on the condition of anonymity because they aren’t authorised to speak publicly, said the streaming giant had begun discussions with local advertisers about plans to roll out the ads, which will be unskippable and appear before an episode or film starts.”
“The service is expected to cost about $8, which is less than the price of a basic Netflix streaming subscription. Subscribers paying full price won’t have to view ads. Sources said Netflix is also considering running ads in the middle of a program under the new service,” they added.
While the plan has some level of resistance, local ad buyers have already made it clear that they expect high demand.
“[Advertisers] are falling over themselves about Netflix. Video-based advertising is just the biggest growth area at the moment, based on audiences shifting their consumption of content from linear to [broadcast video on demand (BVOD)] and streaming platforms,” said Joe Frazer, managing partner and head of growth at media agency Half Dome.
Joaquín Núñez es licenciado en comunicación periodística por la Universidad Católica Argentina. Se especializa en el escenario internacional y en la política nacional norteamericana. Confeso hincha de Racing Club de Avellaneda. Contacto: [email protected] // Joaquín Núñez has a degree in journalistic communication from the Universidad Católica Argentina. He specializes in the international scene and national American politics. Confessed fan of Racing Club of Avellaneda. Contact: [email protected]