Netflix has lost ground in the U.S. streaming market in the last year, with a 31% drop, due to the arrival of new competitors such as Disney+, HBO Max and Apple.
According to a study by the consulting firm Ampere Analysis, which was published on Monday by The Wrap, Netflix’s market share fell from 29% at the beginning of last year to 20% today.
Even so, the platform remains the leader with some 74 million subscribers in the United States, which added to subscribers to the service in other countries makes a total of more than 203 million customers worldwide.
In second place is Amazon Prime Video, the e-commerce giant’s audiovisual catalog that controls 16% of the market, although with a considerable drop given that at the beginning of 2020 it represented 21% with its more than 50 million users.
Hulu, a platform that is only available in the United States and which brings together content from several television networks, remains the third option.
The consulting firm estimates, however, that in 2021 the Disney+ platform will manage to establish itself as the third option, despite being only a year and a half old.
In March, the Walt Disney Company’s content service reached the milestone of 100 million subscribers globally (40 million in the US) just 16 months after its launch, a figure that significantly improved its initial expectations.
Meanwhile, new competitors such as Apple’s Apple TV+, WarnerMedia’s HBO Max, NBCUniversal’s Peacock, and Viacom CBS’s Paramount+ have shown slower growth, which will continue as they expand their catalog, and are expected to further fragment the market.