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The Republican National Committee (RNC) has launched a series of ads in Spanish criticizing Democrats for betraying Hispanics through their economic and security policies, pushing them away from the American dream and directly affecting their quality of life.
“Under Biden and the Democrats’ control, the American Dream is slipping away for many. From skyrocketing prices to rising crime and a disastrous border crisis, Democrats have failed the Hispanic community. While Democrats focus on winning the ‘latinx‘ vote, Republicans talk about the issues that matter and win the hispanic vote. This November, Hispanics will elect Republican leadership that shares our values of economic opportunity, freedom and security,” said Danielle Alvarez, communications director for the Republican National Committee (RNC), in a statement sent to El American.
“The home of the brave and the land of the free have always stood for one thing: the American Dream. Today that dream is slipping out of reach,” says the voiceover in the ads presented by the RNC.
“Senator Warnock and the Democrats have let the hope for a better life become a relic of the past. Rising prices, food supply failures, and overpriced housing have transformed the dream of a better future into a fantasy for many. We, the people, deserve better,” continues one of the ads.
In total, there are four ads released by the RNC. Three of the commercials directly criticize Democratic Senators Raphael Warnock of Georgia, Mark Kelly of Arizona and Catherine Cortez Masto of Nevada.
The fourth is a criticism of Senate candidate John Fetterman, who is running for a seat in the state of Pennsylvania. The release of the ads coincides with the Independence Day weekend of July 4.
Hispanics gaining strength within the Republican Party
The RNC’s Spanish-language ads come at a time when the hispanic vote is positioning itself as the demographic electorate of choice heading into the midterm elections.
According to a recent Civiqs survey, Biden’s national approval rating among Hispanics dropped to 38%, compared to a 47% disapproval rating.
“This is the lowest approval rating for a Democratic president that I have ever seen among Hispanics,” said Republican media strategist Giancarlo Sopo of the Civiqs poll.
In Republican states, such as Texas, Biden’s numbers are even worse, with 32% approval vs. 52% disapproval; meanwhile, in Florida, only 33% of Hispanics approve of Biden’s performance, 55% disapprove.
In Texas there are several important elections ahead of the mid-term elections, one of them is in the Rio Grande Valley, where Republican Mayra Flores recently achieved a historic victory in a historically Democratic region.
In blue states, such as California, the situation is not going very well for the president either, as approval and disapproval among Hispanics are practically equal, with 41% and 42%, respectively.
Emmanuel Alejandro Rondón is a journalist at El American specializing in the areas of American politics and media analysis // Emmanuel Alejandro Rondón es periodista de El American especializado en las áreas de política americana y análisis de medios de comunicación.
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