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The Super Bowl will bring $477 million dollars to Los Angeles. 92 million viewers will watch it on TV. 1.4 billion chicken wings will be consumed.
Three days before the Super Bowl is played, all eyes are on the Los Angeles Rams and the Cincinnati Bengals, but the battle for the NFL championship leaves in its wake enormous business figures for a game that paralyzes the United States and a large part of the world.
477 million dollars. That is the amount that, according to the authorities of Los Angeles, the Super Bowl will leave in the city.
The hospitality industry will be one of the sectors of the economy that will benefit the most, but hotels, unlike bars and restaurants, may not be entirely happy that the Rams have reached the final, as this will probably mean that there will not be as many reservations as if two teams from outside Los Angeles were playing.
Apart from the game, the Super Bowl has numerous parallel events in the Californian city, including the Super Bowl Experience, a kind of amusement park for NFL fans, which last weekend attracted 40,000 spectators.
But the focal point is Sunday’s game, whose tickets reach stratospheric prices.
On StubHub, the reference portal for ticket resale, the cheapest ticket on Thursday cost 4,249.15 dollars while the parking pass, something fundamental in a city like Los Angeles, had a price of 390.48 dollars for the most affordable, which is a mile from the stadium.
For those who can’t make it to SoFi Stadium, which cost more than $5 billion to build and seats 70,000, expandable to 100,000, there is the option of television.
Last year, 91.6 million Americans watched the Super Bowl that crowned the Tampa Bay Buccaneers on television, the lowest number of viewers in the last 15 years.
Despite all this, the NFL final remains one of the world’s most luxurious showcases on the small screen, and in the United States, it is being broadcast this year by NBC and Telemundo, in addition to the Peacock platform.
In this sense, NBC assured that some of the 30-second commercials that will be aired during the game have reached a price of 7 million dollars.
As with the halftime music show, the Super Bowl commercials are a spectacle in themselves, and on Sunday the first trailer for Amazon’s The Lord of the Rings series will be shown.
Inflation and gambling
All over the United States, parties are organized in homes or bars where there is no shortage of food and drink, so much so that these days the media are abounding with Super Bowl menu proposals.
One of the classics for that day is chicken wings.
In this regard, the National Chicken Council (NCC), which brings together companies dedicated to the meat industry, said this week that on Sunday about 1.4 billion wings will be consumed in the United States.
Getting wings on Super Bowl Sunday in the United States is a task only for the brave -or even the foolhardy-, but taking into account that there are 331 million people in the country -and not all of them will eat chicken or watch the game- it is quite possible that the NCC figure is more of a wish than a projection.
Something similar can be said of another forecast, this time released by the American Gaming Association (AGA), which claims that 31.4 million Americans will bet on the Super Bowl, up 35% from the previous year.
AGA estimates the total value of these bets at $7.6 billion (78% more than in 2021), although it details that 18.5 million of those 31.5 million people will place informal bets with friends or at parties and not on websites or bookmakers.
Apart from more or less interested projections, what does seem to be going to affect this Super Bowl is inflation in the country since, according to a report by Wells Fargo bank, parties will cost on average between 8% and 14% more than in 2021.
But it’s hard to think that will bother Rams and Bengals fans much, as the former have only won one Super Bowl (in 2000 when they were still in St. Louis) and the latter have never been crowned champions.