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The brand of pancakes, syrups, and breakfast foods, previously known as Aunt Jemima, has been renamed ‘Pearl Milling Company’ by its owner since 1926, Quaker Oats Company, itself owned by PepsiCo.
According to Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, the change is because “they recognize that Aunt Jemima’s origin is based on a racial stereotype” and that the new name seeks to “move toward racial equality.”
Bravo, Kristin. With this, you are on the verge of ending racism once and for all and substantially improving the lives of oppressed people of color.
According to critics with the above name, the term “Aunt Jemima” is sometimes used colloquially as the female version of “Uncle Tom,” framing itself in the archetype of the slang term “Mammy,” which refers to a kindly black woman who is perceived as subservient, or acting in favor of, protecting or justifying white interests.
It seems to matter little that with this action, Quaker Oats Company is trying to slavishly pander to progressives – led by a white man – who from their seats in Congress or the Senate, from their university offices, or their Twitter accounts, use the narrative of racism to politically instrumentalize black people. According to them, if a black person does not vote for them, they “ain’t black.“
Consumers will now stop seeing the familiar face of a black woman in their breakfasts, and all to pander to the totalitarian – and it must be remembered; also insatiable – desires of the most radical progressivism, bent on rewriting history through the cancel culture. It matters little that Nancy Green, born a slave in 1834, was one of the first black women hired as a model and representative by a major commercial brand in 1893 to become Aunt Jemima.
Poco parece importar que con esta acción, Quaker Oats Company esté tratando de complacer servilmente a los progresistas -comandados por un hombre blanco-, quienes desde sus asientos en el Congreso o Senado, desde sus despachos universitarios, o desde sus cuentas de Twitter, utilizan la narrativa del racismo para instrumentalizar políticamente a las personas negras. Según ellos, si un negro no vota por ellos, no es realmente negro.
Quaker Oats tries to pander to the voracious appetite of the left
The revisionist drift of many companies, cowed by political attacks from the left, is taking an increasingly surreal turn. For example, Disney now hides its old movies behind warnings about racism and bigotry while currently being intolerant of actresses who hold views different from those of the left.
What’s next, that Coca-Cola might change its name because it is cocaine-based and could be accused of drug abuse? That Lacoste might be associated with animal cruelty because crocodile skin is used to make handbags and shoes? Or perhaps Quaker Oats itself should consider changing its name because it is related to the Quaker religious community, potentially offending other religions or atheists?
What is clear is that the dictatorship of political correctness, promoted and used by the left to silence its critics, only succeeds in sweeping history under the rug, trying to sweep away anything they find annoying, trivializing the underlying debate on issues such as, in this case, racism.
Today’s Idiot of the Week award goes to Quaker Oats, for trying to satisfy the left’s insatiable appetite for revenge, instead of satisfying the appetites of its consumers with excellent products like Aunt Jemima flours and syrups.
Ignacio Manuel García Medina, Business Management teacher. Artist and lecturer specialized in Popular Culture for various platforms. Presenter of the program "Pop Libertario" for the Juan de Mariana Institute. Lives in the Canary Islands, Spain // Ignacio M. García Medina es profesor de Gestión de Empresas. Es miembro del Instituto Juan de Mariana y conferenciante especializado en Cultura Popular e ideas de la Libertad.
Social Networks: @ignaciomgm