After two years of hiatus in the music industry due to the COVID-19 pandemic, the most prominent artists returned to the scene with new releases, including Beyoncé, Kendrick Lamar, Harry Styles, Adele, and BTS. However, none have surpassed the Latin American phenomenon that has revolutionized the industry: Puerto Rican Bad Bunny.
According to tracking of Bloomberg’s Pop Star Power Rankings, Bad Bunny’s latest album, “Un Verano Sin Ti,” has been the best-selling (by far) and most played on major streaming platforms, YouTube and Spotify.
Puerto Rican pop star Bad Bunny isn’t just singing the songs of the summer, he’s the biggest artist of the year — and no one else comes close https://t.co/NEgSylcdXr
— Bloomberg (@business) July 28, 2022
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Since its release last May 6, Bad Bunny’s new album has sold over 1.4 million copies, accumulated nearly 3 billion plays on Spotify and some 1.4 billion views on YouTube.
Only a few months since its release, “Un Verano Sin Ti” has already grossed nearly $30 million in concert ticket sales and generated an estimated 54.1 million interactions on Instagram.
Thus, Bad Bunny far surpasses all of pop’s most popular artists, including Harry Styles, Justin Bieber, Billie Eilish, Dua Lipa, Drake, Kendrick Lamar and Beyoncé.
The only Latin American artist in the same music genre to make the list, although well below the bad bunny’s numbers, is Colombian star Karol G.
Bad Bunny’s songs appeared in Spotify’s top 100 more times in the last 2 months than those of Harry Styles, Olivia Rodrigo, Drake and Kendrick Lamar combined.
The Puerto Rican reggaetonero also led the Rimas Music label —based in San Juan (Puerto Rico), Miami, Caracas (Venezuela) and Medellín (Colombia), which is mainly dedicated to Latin American urban music — to surpass in sales all the major labels in the world.
The only label to approach Rimas in the last two months was Columbia Records, which runs the careers of Harry Styles, Lil Nas X, Adele and The Kid Laroi.