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How Spider-Man and Nightmare Alley Are Saving the Box Office this Holiday

"Spider-Man" y "Nightmare Alley" intentarán levantar la deprimida taquilla navideña

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Spider-Man and Guillermo del Toro’s return with Nightmare Alley will try to cheer up the American box office a week before Christmas and in one of the worst December months in recent memory.

Spider-Man: No Way Home opens in theaters around the world under a huge expectation and with record advance sales figures that suggest that the third adventure of Tom Holland in the skin of Peter Parker could be the highest-grossing release in recent years.

“We are the first ones with nerves to see the film,” said Holland himself along with his co-stars, Zendaya and Jacob Batalon, during a meeting with the agency EFE.

Among fans, the race to be one of the first to see “Spider-Man: No Way Home” has been dizzying: in the United States more than three million tickets were sold in 24 hours and in Mexico there were fights at the box office of some theaters after the online sales collapsed.

The two previous installments, Spider-Man: Homecoming (2017) and Spider-Man: Far From Home (2019) grossed more than $2 billion in theaters combined.

For his part, and after winning the Oscar for Best Picture, Guillermo del Toro returns to unfold his universe on the big screen with Nightmare Alley, a return to the “film noir” that fascinated Hollywood in the 1940s and 1950s.

Del Toro’s status in the film industry has allowed him to achieve the impossible in a Hollywood dominated by franchises; to have a budget “sufficient (but nothing extraordinary)” and a stellar cast (headed by Bradley Cooper and Cate Blanchett) to shoot a very particular story with impeccable workmanship.

The film adapts the novel of the same name published in 1946 by William Lindsay Greshan, in which the protagonist learns in a circus on the outskirts of the city, full of characters on the social margins, until he decides to go to the capital, where he is surrounded by a luxury that encloses another kind of brutality.

Both films will share the spotlight with the remake of “West Side Story” which opened last week to a disappointing $10 million in its first weekend.

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