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Various media outlets reported Thursday that Barack and Michelle Obama will not sign a new deal with music streaming giant Spotify to distribute content from the couple through that platform.
According to EFE news agency, a person familiar with the matter assured that Spotify and the Obamas “are heading towards their separation.” The sources detailed that Spotify did not make an offer for the rights to distribute new content from Higher Ground, the production company run by the former U.S. president and his wife.
The Obamas signed a deal with Spotify in 2019 when they entered the entertainment business after leaving the White House. In 2018, they also signed a contract with the audiovisual content platform Netflix.
The end of the Obamas on the platform
According to the network, the agreement with Spotify will expire at the end of this year when the final series of Higher Ground is scheduled to be released. According to information published by Daily Mail, the couple is said to be looking for a new deal at Amazon with its Audible service, or at iHeartMedia.
The media explains that the Obama duo signed their deal with Spotify in 2019 for an undisclosed sum, but it is likely to be in the region of $30 million, the amount obtained by Harry and Meghan in 2019 for a multi-year deal.
