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Billy Eichner, creator of the gay romantic comedy “Bros” has starred in El American’s Idiocy of the Week by asserting that its dismal box office failure is due to homophobia.
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight,” tweeted Billy Eichner on the premiere. According to him, “it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often.”
After this bizarre marketing campaign, in which he preemptively insulted his audience, Billy Eichner was surprised and outraged that almost no one showed up to watch the movie and that it was a box-office flop.
As we know, the best sales strategy is to make a film for a minority sector of the public, advertise it as being made by and for that specific sector and, instead of trying to captivate or convince the rest, threaten them that if they don’t go to see it, they are intolerant. Of course they are.
“Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros,” he shared in another tweet.
For those who are wondering, and since hardly anyone has seen it, this gay romantic comedy, which purports to be something like When Harry Met Sally for LGBT people (as if When Harry Met Sally wasn’t already for LGBT people), has a very odd concept of romance, as the film includes polyamorous dating, gay orgies, mutual masturbation right after meeting on Grindr, threesomes, and even gender-revealing orgies – whatever the hell that is.
But of course, if you don’t like going to the movies to see that, you’re a homophobe incapable of tolerating that homosexual love exists.
Bros and the Hollywood bubble
The ivory tower in which Billy Eichner seems to live is fascinating, but he can’t be blamed for living disconnected from reality. With a media devoted to praising and promoting the leftist narrative, it is normal to think that reality corresponds to the fantasy world sold by Hollywood. However, despite the slap in the face of reality after the premiere, it doesn’t seem that the bubble Billy lives in has burst.
The funniest part of the case is that Bros was competing with two other films with a pronounced woke tone. On the one hand “Don’t Worry Darling“, an ultra-feminist science-fiction dystopia in which, according to its director, the bad guy character is based on Jordan Peterson, and on the other hand “The Woman King“, a history-fiction film in the service of BLM’s story and also feminist, where women from an African village who in real history were enslaved, are turned into freedom fighters.
And so Billy Eichner has called many of, shall we say, his own, who that weekend preferred to be fed feminist and BLM propaganda, and not so much LGBT propaganda, racist and insinuating that they are far-right.
As artificially inflated as it is, the woke pie cannot feed everyone. And while Billy Eichner picks fights on Twitter with heterosexuals, and at the box office with feminists and BLM for crumbs, Top Gun: Maverick continues to gross millions and millions of dollars simply by making a good, entertaining movie for everyone, without insulting anyone and resorting to manufactured controversies.
We are left waiting to see if Hollywood will realize that “go woke” is synonymous with “go broke,” or if they will continue to shoehorn minority tastes into a majority that is increasingly jaded by the entertainment world’s political agenda.
Meanwhile, Billy Eichner takes El American’s Idiocy of the Week award for resorting to the questionable strategy of paradoxical belligerent victimhood, whereby you declare yourself oppressed despite the support of the entire establishment, while at the same time you insult anyone who dares not have the same peculiar tastes as you.
Ignacio Manuel García Medina, Business Management teacher. Artist and lecturer specialized in Popular Culture for various platforms. Presenter of the program "Pop Libertario" for the Juan de Mariana Institute. Lives in the Canary Islands, Spain // Ignacio M. García Medina es profesor de Gestión de Empresas. Es miembro del Instituto Juan de Mariana y conferenciante especializado en Cultura Popular e ideas de la Libertad.
Social Networks: @ignaciomgm